Elizabeth Malek

Marketing & media-strategy professional with corporate experience at Tesla and Kargo — spanning campaign analytics, client services, and business operations.

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Focus

Media StrategyAd TechPaid MediaClient ServicesCampaign AnalyticsData & ReportingBrand StrategyConsumer InsightsOperationsProgram Coordination

Brands · Platforms · Tools

Hi, I'm Elizabeth — a marketing and media strategy professional with experience across corporate operations, digital media, client services, and business strategy.

My background includes high-growth environments like Tesla and Kargo, where I've supported cross-functional teams through reporting, analysis, campaign optimization, and scalable processes. I enjoy turning data into clear insights, building organized systems, and helping teams make smarter decisions.

I'm especially drawn to roles where strategy, creativity, data, and execution come together to create meaningful business impact.

Education: B.S. Marketing — ASU, W. P. CareyMinor in PR & Strategic Communications · GPA 3.85
Focus areas: Media Strategy · Client Services · Business Operations · Program Coordination
Honors: Cannes Lions — Gold Leaders Academy (Top 15%) McCord Scholar Dean's List ×8

Where I've worked.

Jan – May 2026

Tempe, AZ

Featured

Program Manager, Field Service Intern

Tesla — Central South Region

Designed a VIN-level Excel tracking tool that improved fleet visibility, logistics, and working-capital planning across the Robotaxi and Service Loaner programs — still in use for daily operations.
Built a Power Query system to organize employee travel submissions, giving leadership real-time visibility into availability, scheduling, and resource allocation.
Produced Weekly Productivity Reviews across 40+ sites, turning technician and advisor data into regional performance insights.
Synthesized Tableau revenue data into executive PowerPoint reports highlighting YoY / QoQ trends to guide leadership priorities.
Launched a C.A.R.E.S. reporting template adopted by 896 employees company-wide, improving coordination and peak-demand readiness.

Jun – Aug 2025

Chicago, IL

Featured

Client Services Intern

Kargo — Ads & Client Strategy (Ad Tech)

Supported $4M+ in active ad spend across multiple clients — owning campaign pacing, KPI alignment, and delivery quality.
Lifted CTR from 0.37% to 1.31% by analyzing performance data, identifying patterns, and shifting spend toward high-performing formats.
Produced 5+ client-facing decks and wrap reports, using Looker dashboards to analyze performance and deliver insights.
Audited tagging, trafficking, and platform setups to ensure accurate delivery and reduce discrepancies across paid media.
Developed optimization recommendations aligning client goals with performance trends across programmatic and direct.

Jan 2023 – Aug 2025

Tempe, AZ

Account Strategist

Adworks

Ran client kickoff meetings to clarify goals, briefs, and audiences — turning objectives into clear content and media plans.
Created the agency's "Account Management 101" training deck — a 45-slide guide to account roles, client-communication standards, and meeting protocols used to onboard new account managers and executives. Download the deck
Coordinated across creative, analytics, and strategy teams to align timelines, deliverables, and client needs.
Partnered directly with McKinney, an Arizona agency, and its clients on A/B testing and campaign execution — turning real client feedback into sharper messaging and performance.

Jan 2023 – Apr 2025

Tempe, AZ

Operations Analyst · Junior Consultant

The New Venture Group (NVG)

Analyzed data and industry trends for 3 corporate clients to identify gaps in supplier-management processes.
Evaluated client challenges to surface operational inefficiencies and recommend business improvements.
Built client-facing Tableau presentations to visualize data and communicate process-improvement opportunities.

Jul 2024 – May 2026

Tempe, AZ

Leadership

President, Assyrian Student Association

Arizona State University — promoted from PR Manager

Provide executive leadership for the board and 100+ members, managing agendas, operations, deadlines, and alignment.
Oversee a $10,000 budget, committees, and partnerships to increase organizational visibility and member conversion.
Co-launched HST 302: Gods & Kings — Ancient Mesopotamia, establishing ASU's first Assyrian history course.

Selected projects.

A few projects, campaigns, and case competitions I've worked on.

Campaign Strategy · AwardGold · 1st

Cannes Lions Gold — Integrated Campaign

First place at the ASU × Cannes Lions International Festival of Creativity. Built a data-backed, cross-channel campaign spanning paid, earned, owned & shared media — under a 24-hour deadline — and presented it to executives from WPP and Havas.

1stPlace

24hSprint

WPP& Havas

View certificate

Integrated MediaBrand StrategyPresentation

Ad Tech · Client Services02

Kargo — Campaign Performance & CTR Turnaround

Managed pacing and delivery across $4M+ in active ad spend. Diagnosed underperforming placements, reallocated budget to high-performing formats, and delivered Looker-built wrap reports that lifted click-through by nearly 4×.

Before0.37%

After1.31%

+254%CTR Lift

$4M+Ad Spend

LookerProgrammaticPaid Media QA

Program Management · Ops03

Tesla — Operations & Executive Reporting

Built VIN-level Excel and Power Query systems that gave field-service leadership real-time visibility, plus Tableau-to-PowerPoint executive reporting. Standardized a C.A.R.E.S. reporting template adopted org-wide.

40+Sites

896Adopters

ExcelPower QueryTableau

Growth Strategy · Case04

Adobe × Deloitte Digital Case Competition

Developed a data-informed growth strategy for Adobe Express to increase student adoption and retention. Ran competitive and student-survey analysis in Excel to pinpoint adoption barriers and growth opportunities.

2Round Case

TeamStrategy

View written case

Market ResearchExcelGrowth

Ad Product · Innovation05

KargoAsk — AI Ad-Unit Pitch

A new Kargo ad product I helped design: an AI chatbot embedded in any ad unit that expands into a conversational interface — built to reach the underserved Baby Boomer market. Defined the KPI framework: click-through rate, viewability, and queries per interaction.

KargoAsk — the conversational ad unit shown in action across phone screens

73MTarget Audience

3KPIs Defined

Product ThinkingAd TechKPI DesignPitch

Creative Campaign · OOH + Social06

AdWorks × Heinz — Billboard Campaign

Campaign work from a real Heinz client brief — out-of-home billboards with day and night executions, plus a 15-second social reel, carrying one brand idea across formats.

Heinz 'Seek the Heat' billboard — day execution

Heinz 'Seek the Heat' billboard — night execution

Fork Reel — 15-second social spot

2Billboards

15sSocial Reel

64Survey Responses

Art DirectionBrandCampaignVideo

ESProduct Launch · Pitch07

Earth Sugar — Choco Cherry Launch Pitch

Go-to-market pitch for Earth Sugar's Choco Cherry energy bar — positioning, target audience, and channel strategy for bringing a natural-foods product to shelf and social.

Earth Sugar × Choco Cherry — title slide

Earth Sugar — core values, demographics and psychographics

Earth Sugar — ad copy and launch strategy

Earth Sugar — product shown on-screen in a mockup

Choco Cherry Reel — launch social spot

Earth Sugar used this commercial in their own marketing.

UsedBy the Brand

GTMStrategy

PositioningLaunch StrategyConsumer Insights

Social Media · Brand Creative08

Assyrian Community Instagram Revamps

Rebranded and ran the @asaofasu Instagram as PR Manager — new visual identity, content system, and a before/after feed revamp — plus a full revamp of @assyrianpolicy (Assyrian Policy Institute) and freelance creative for small businesses like Lamassu and Planet B.

2Accounts Revamped

3+Freelance Clients

View @asaofasu View @assyrianpolicy

Content StrategyVisual IdentityCommunityAdvocacy